Expoáguilas launches its new brand image

A new stage begins at Expoáguilas and what better way to do it than with a new and improved version of ourselves?

Updating ourselves is part of the process of reaching out a little more to our public and being seen as we are. We are still the same as always but closer, more real and current, all of which is represented in our new brand restyling.

Taking as a reference the graphic trends of the sector and prioritising our natural essence, we have developed a new visual image to represent Expoáguilas. The tomato, our star product, continues to be the main element of the brand, and its colours, red and green, our chromatic range. Red represents the flesh of the product and our passion for agriculture. The green is our plantations, our leaves, and represents the growth of our company.

Another element that we have taken into account is the typography associated with our brand. In the current trends in the sector, simpler and rounded lines prevail, those that are visually simpler and more attractive. Following this trend, we have adapted our original logo to a much more modern and digitisable typography. We wanted to enter fully into the online world and thus be able to reach all our audiences.